СДЭК
СДЭК

CDEK HR: chatbots reduced recruiters' workload by 30%

The CDEK team has been actively developing over the past three years, and with this growth comes an increase in hiring and the workload on the recruiting team. Chatbots have freed recruiters from routine communication with candidates and freed up 30% of employee time.

Results

Automated the hiring of employees in 26 cities
Developed a centralized system for processing 8,000 chats per month
Freed 10-12 working hours per week for each of the 15 employees
Reduced the percentage of lost high-quality candidates due to late call or missed reminder
The level of service satisfaction is 4.7 out of 5

About the company

The cargo transportation service «СДЭК» operates in 67 thousand cities around the world, processing 300,000 shipments daily. To support such volumes, the company employs more than 25 thousand employees.

Task

  • Relieve recruiters from routine communication with candidates
  • Reduce the percentage of lost high-quality candidates due to late call or missed reminder

Initial situation

The responsibility of the head of the recruitment department includes 24 cities. 16 recruiters process applications and accompany the entire process from start to finish:

  1. find resumes on the most different job sites — HeadHunter, Superjob, Habr Career, Avito Work, Rabota.ru, and others;
  2. add candidates to «Huntflow»;
  3. curate each stage of interaction, track the steps of the selection funnel, help the person not to get lost:
  • invite to group interview, test day, employment;
  • send reminders absolutely all ways: messengers, SMS messages, voice calls, and simple calls;
  • consult if something went wrong.

Often such situations occurred that we lost candidates at some stage of selection only because we lacked time to accompany them — send a reminder about the interview date, call the candidate before the test day.


Vitalina Bacherikova, head of mass recruitment, CDEK Global.

On average, 10-12 hours per week per recruiter, 1.5-2 hours per day. 3-4 points of contact with each candidate.

Example:

To invite 40 people to a group interview, 20 people to a test day, and 8 to employment, you need to call each candidate at least 2 times.

In total (40+20+8) * 2 = 136 calls

Solution

Launch a chatbot that will reduce operational load, take on constant actions. CDEK previously approached another company, which, after six months, was unable to fully implement it, and turned to us.

Steps of work

Developed three chatbots for CDEK, which work with candidates for the main mass vacancies:

  1. warehouse workers,
  2. drivers on a personal car;
  3. drivers on a Gazelle car.

The logic was developed by the customer himself in accordance with corporate standards and selection procedures. For large companies, this is the most correct method, which allows you to comfortably integrate new automation into existing work schemes.

Our role was to develop a technically sound and optimal solution. In 3 weeks, we went from the preparatory stage to the launch of all three bots. We first made a pilot on a small volume, tested it, and then expanded the functionality and volume of candidates. Checked with the client, fine-tuned some points, understood that everything works well and there are no errors.

We fixed a personal manager so that the client could quickly, simply, and with maximum comfort develop automation. He is available 24/7 during the entire period of cooperation.

How CDEK chatbots work

The chatbot connects as soon as the candidate data enters Huntflow.

  1. Status «New candidate». The chatbot takes all candidates assigned the status «New» and sends them messages. If a person is interested in the offer and responds «Yes», the bot offers to pass the test.
  2. Status «Bot approved/not approved».

    If the test is passed and the candidate is suitable, the status changes to «Bot approved». If not, it changes to «Bot rejected». The status is again changed in Huntflow and the candidate's application is transferred directly to the recruiter. But the work doesn't end there.
  3. Status «Phone interview not connected».

    Is set if the employee was unable to call the candidate. In this case, the person receives a notification «Not connected», and the connected bot updates the degree of interest of the candidate.
  4. Status "Group interview invited".

    When the recruiter personally talked to the candidate and transferred him to this stage, the CDEK chatbot sends the data about the vacancy, date, address, and time when we expect the candidate to come to the meeting with the recruiter. The message to the candidate comes twice: in the moment of status change and 2 hours before the interview.
  5. Status «Test day invited».

    If both sides are interested in further interaction, the recruiter changes the status to «Test day invited», selects the date and time. After that, our bot takes the candidate and sends him a notification with buttons «I'll come», «I won't come». The candidate chooses the option, and the status goes back to Huntflow. For the recruiter, a comment is written, and the candidate receives a reminder when they need to come to the test day.
  6. Status «Invited to employment».

    If the test day was successful, we send a message to the candidates with two buttons — «I'll come», «I won't come». The candidate chooses the option, and the status goes back to Huntflow. There are also rejections, we track them, find out who of the candidates appeared again, call them, send SMS. If the recruiter changes the status, the candidate receives a notification message.
  7. Status «Refusal» — in case the candidate was not selected due to objective reasons. The recruiter can change the status, and the candidate will receive a refusal message.

Connecting the chatbot does not cancel live communication, but it helps to solve many questions in advance. By the time the recruiter calls the candidate, they will be more "warm" and loyal, because they will know that they will be called. This also simplifies the selection process.

Project development

Our team has already implemented two successful projects with the courier company CDEK. First, optimized the work with outgoing notifications, then automated the processing of incoming requests. Therefore, CDEK chose us again. The client was satisfied with the results and is now working on new ideas for cooperation. There are many ideas because in each company there are laborious processes that can be simplified with automation.

We will definitely tell about this in the next cases.

«Offer accepted | Flomni»
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